Chapter 3 THE ILLUSION OF INTANGIBLES: WHY IMMEASURABLES AREN'T
3 reasons why people think something cant be measured. They are rather misunderstandings. Concept - People misunderstand the concept of measurement itself. Once, you get it, you will say a lot more things are measurable than you thought before. Object - The things being measured is not very well defined. Sloppy and Ambiguous language is used. Method - Many people are simply not familiar with different methods to measure things. 3 reasons why people think something shouldnt be measured. Economic Objection - Too expensive to measure General Objection to meaningless of Statistics - You can prove anything with Stats. Circle Jerking BS. Ethical Objection - Dont wanna ask the hard questions needed to measure it. The Concept of Measurement Only an inexact man would call things exact. Measurement is not perfect nor certain. Defn of Measurement - Quantitaively expressed, reduction of uncertainity, based on one or more observations. Measurement is mere reduction of uncerta...